UX Case Studies

Highlights of my UX case studies including mobile apps, fintech apps etc for startup organizations

Laptop-City

E-commerce

Website

E-commerce mobile and web platform for a gadget based startup. Laptop city is an e-commerce website and an online store that is designed for B2B, entrepreneurs and for all regular individuals to shop online. for gadgets of any kind at affordable prices.

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Monetary

Fintech

Mobile App

Monetary  is a fintech app that was designed to give seamless and fast transactions between users from any country in the world regardless of the difference in Currency. Designed to make transactions easy for B2B users, entrepreneurs and regular individuals.

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WorldHero

Blog

Website

Worldhero is a public news media and social impact platform for individuals known as “Heroes” having something worth hearing to publish their stories,good moment and personal achievement to the world without the limitations of only your social media followers.

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Laptop-City

Admin

Dashboard

E-commerce mobile and web platform for a gadget based startup. Laptop city is an e-commerce website and an online store that is designed for B2B, entrepreneurs and for all regular individuals to shop online. for gadgets of any kind at affordable prices.

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Unlimited

Real Estate

Website

At Unlimited International, we understand that international investment opportunities can shape your future and financial success. Our team of migration specialists is dedicated to guiding you through the intricate process of securing visas, residency permits, and citizenship .

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Flipper

Fintech

Mobile App

Flipper app streamlines supply chain and customer interactions. With a flipper, businesses can efficiently manage their inventory and streamline their supply chain while interacting with customers professional way.

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Project Brief

Laptop city is an e-commerce website and an online store that is designed for B2B, entrepreneurs and for all regular individuals to shop online. for gadgets of any kind at affordable prices.

Project Overview

Laptop City is an ecommerce website/online store for users to get any kind of gadgets they want at affordable prices. Laptop City has new and used products categories for the users. Laptop City was designed to give users an easy and smooth shopping experience without having any fear or doubt of getting scammed. Laptop City also offers a friendly customer service experience that is available 24-hours via chat for our customers that have complaints about their purchased product or to make inquiries about a particular product  .Laptop City is unique in its design and user experience with less complexity and more simplicity which is easy to navigate and this breeds confidence in our customers whenever they visit our website compared to other e-commerce websites.

Problem Statement

Due to the complexity of most e-commerce websites, users find it difficult to shop online. They often get lost while navigating around the website and also get overwhelmed immediately when they visit the website due to the large and complex information on the UI of the website.Also users that aren’t very used to shopping online can get confused on where to find a particular item and this is due to the poor visual hierarchy and typography.Customers need a platform where they can get affordable gadgets without having to go to the market place e.g computer village, alaba etc. This exposes the customers to fake products and they end up getting scammed.

Scope

User Research and Usability Study

In order to understand a product’s user, it is to go and meet them, talk them through the goals they want to achieve with the product and to empathise with them with regards to the pain points they share.The purpose of the usability study was to identify bottlenecks in the existing website and funnels where the user is most likely to drop out of the website. So we designed a short focused survey to gather preliminary data and feedback about:

Interview Script

Hello, I am Abolaji Adeniji. I am working on an E-commerce mobile and web platform for a gadget based startup project. We would love to hear about your experience(s), so we will be asking you some questions if you don't mind.Please, feel free to express yourself as this interview is not a test of knowledge on any subject matter so there are no wrong answers.Any questions before we start?

Competitive Analysis

In order to understand more about the design of Laptop city, we did a short research on the company’s competitors. We carried out SWOT analysis.

User Persona 1

User Persona 2

User Interface Design

Wireframing

We are creating wireframes to flesh out the decisions made within the sketches. During this stage, we are also developing layout rules and visual hierarchy. We are creating this for two screen sizes. This is particularly helpful when the experience changes between desktop and mobile.

Desktop Screens

Mobile Screens

High fidelity visual design

Once the wireframes are completed, we will be creating high fidelity visual design mockups

Desktop Screens

Empty State

Mobile Screens

Laptop City’s UX Audit

In collaborating with the front-end developer and the back-end developer, a UX audit was carried out mid production in other to align the websites production with the figma designs. The purpose of the UX Audit was to point out areas where the developers have to align their designs to figma designs including interactions.

Project Brief

This is a 3 in 1 corporate website design with a client-centric approach and a passion for excellence, which aims to be a trusted partner in achieving international aspirations and securing rewarding investments..

Project Overview

Unlimited International, which is committed to providing exceptional services that cater to immigration needs. Whether you are looking to study, work, reunite with family, or seek permanent residency in a new country, offering a comprehensive range of immigration services tailored to meet your unique needs.
Unlimited Solicitors, Which is committed to providing legal services to Public and Private Companies, Financial Institutions, Consultancy firms, Nationals, and Foreigners seeking to establish, operate and invest in commercial entities in Nigeria. Also providing advice on compliance with regulatory institutions to our clients.
Maximum Luxury Apartment, offers a diverse range of real estate and investment opportunities to cater to your residential and commercial needs. Our team of real estate professionals is well-versed in local markets, providing you with valuable insights and personalized solutions.

User Interface Design

Low fidelity visual design

The purpose of creating wireframes is to flesh out the decisions made within the sketches. During this stage, i also developed layout rules and visual hierarchy. I created this for two screen sizes.

High fidelity visual design

Once the wireframes are completed, we will be creating high fidelity visual design mockups

Mobile Screen

Project Brief

Flipper app is a Fintech mobile app that streamlines supply chain and customer interactions. With flipper, businesses can efficiently manage their inventory and streamline their supply chain while interacting with customers in a more professional way. It allows businesses to maintain good relationships with customers while selling products and services, ultimately aiming to satisfy the supply chain and improve overall business operations.

User Interface Design